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RTA is committed to enhancing education by participating in various educational activities internally and externally, through the continuous practices in educating school and university students of the importance of using public transport, through traffic awareness activities, Read More initiative, Dubai Youth for Public Transport initiative, and other activities arranged during the year.

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Read More Initiative

The "Read more" Initiative focused on the most important segments of the society , which is schoolchildren , encouraging them to read and get more books with providing some activities and programs. External Events and competitions would encourage children and students to engage in reading more than just in schools.

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Classrooms in Rashid Centre for the disabled

In 2014, RTA has launched classrooms in Rashid Centre for the people with determination, to support the requirements of people with special needs in the field of education. RTA equipped, furnished and developed a classroom, to be benefited from through out the years.

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Salama Magazine

The “Salama” Magazine is a monthly magazine specializes in issues of general safety and focuses on Traffic awareness. The magazine is published by Traffic Department, Traffic and Roads Agency of RTA and is geared for children (7 – 14 years).

The Magazine’s first edition was issued in 2007 in Arabic language only and with a few number of pages, then the Magazine continued to develop and keep pace with the readers’ concerns and comments. The Magazine even managed to achieve a prominent position among magazines targeted for children to be the first children awareness magazine in the region published in Arabic & English.

The Magazine contains 64 pages; it combines painted stories and comics as well as short text designed for children. In addition, it involves topics related to safety, environment, sports, health and peoples’ habits.

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RTA Audiobook

RTA created an audio booth that allows employees and people from all groups to volunteer by recording selected stories and books; these recordings will be collected and donated to various centers in coordination with the Emirates Association for the Blind, where audiobooks can be downloaded and listened to.

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Dubai Audiobook Library

under the patronage of HH Hamdan Bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of The Executive Council. Dubai Audiobook Library aims to target 7 million Arabs who are visually impaired around the world, in coordinated with, which is a leading company in this field. The library also aims to apply the Marrakesh VIP Treaty that the UAE has adopted in 2013, and went into effect in 2016. MVT, is a treaty that allows for copyright exceptions to facilitate the creation of accessible versions of books and other copyrighted works for visually impaired persons.

The library aims to provide volunteering opportunities to writers and editors by registering on the website, volunteers can upload ePub digital versions of their books, which makes it convenient for people of determination to acces. 

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Help Me Read

‘Help me Read’ is an initiative where some RTA leaders and employees volunteered to enhance the reading skills for children from limited income families who weren’t able to join schools and whose circumstances have not allowed them to study in the current year. Volunteers devoted their time to educate students selected in coordination with charity foundations. 

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Reading Carnival

Reading Carnival is another event RTA held for Reading Month in March of every year, which is a series of activities highlighted by Hakawati (narrator) to narrate traditional stories, anecdote and desert-inspired tales to promote the reading passion amongst RTA employees and cement their link with our oral heritage. Festivities of the Reading Month also included the Reading Walk, it is a corridor in RTA Head Office featuring a design of two pages of a book displaying historical stories in celebration of the Reading Month. There was also the Reading Advisor; where each selected individual from RTA agencies or sectors reviews the contents of the best books he or she has read to employees to motivate them to read these books. 

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