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Apply for a Permit to Advertise on Taxi Vehicles

This service enables you to obtain a permit for the franchise company to advertise on the taxi vehicles body.Accepted applications cover the following types of advert campaigns: Commercial campaigns, non-commercial campaigns allowing advertising agencies to promote their brand name, social responsibility campaigns, and RTA juvenile welfare campaigns.

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Licensed companies by the Roads and Transport Authority (RTA) to transport passengers by taxi are eligible to benefit from this service.
Required documents
  1. Copy of the advert design and concept of poster display on the vehicle, approved by Dubai Municipality Advertisement Department.
  2. Submission of an excel file listing the vehicles to advertise on, or a selection of the vehicles to advertise on through RTA Smart Licensing and Traffic System.
Service fees
  • 300 AED monthly fees per vehicle (to be paid through the payment channels authorised by RTA financial department: online payment, direct collection, bank transfer).
Process time
  • 10 minutes.

Through website

  • The customer submits the application to advertise on taxi vehicles through RTA website from the company’s account including the main information about the advertising campaign:
    • Campaign type (commercial/non-commercial)
    • Campaign duration (from-to) given that a part of a month is considered as a whole month
    • Start and end date of the approval letter from the Dubai Municipality
  • The customer uploads the supporting documents.
  • Franchise Services Department verifies the application online through the system.
  • The application is sent electronically to the company to complete the procedures and settle the required fees through the authorised payment channels:
    • A payment notice is issued through the Revenue Management System (RMS) for the customer to settle the fees at the Customer Happiness Centres
    • Online payment
  • The system is automatically updated after the customer pays and the company’s application is flagged "Active".
  • The company prints the advertising permit and vehicles list through the system.
Average waiting time
  • 10 minutes.

During the period of the campaign.

What you will get

Permit to advertise on a taxi.

Terms and conditions
  • The company must commit to the campaign end date and remove all the adverts to avoid contravention notice from the Transport Activities Monitoring Department.
  • The company must comply with the conditions stated in Dubai unified guide of outdoor advertisement.
  • Ability to renew the advert campaign after paying the renewal fees (except for free campaigns).
  • All vehicles to be advertised on must be inspected and monitored by the Transport Activities Monitoring Department at the Public Transport Agency.
  • Companies are allowed to advertise on only 50% of the total number of their fleet vehicles, except for Taxi Dubai Corporation that’s allowed to advertise on all its fleet vehicles.
  • The advertising agencies of Dubai Taxi Corporation may promote their brand name on a specific number of taxi vehicles according to the agreement signed with the said agencies (350 vehicles per month for Mobil Affiche, and 100 vehicles per month for Al Shuala Media).
  • Applications to amend the advertising campaign must be submitted 3 days prior to its start.
  • Ability to change 3 vehicles during the permit validity period in case of an accident or any other reason, through submitting a vehicle change application on the system directly. An informative notice is then sent to the concerned parties at the Transport Activities Monitoring Department.

This service has no FAQs.

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