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Home/ RTA Services / Service Details

Applying For A Permit To Advertise On A Taxi

This service enables the franchise company to advertise on the taxi vehicles. Accepted applications cover the following types of advert campaigns: Commercial campaigns, non-commercial campaigns allowing advertising agencies to promote their brand name, social responsibility campaigns, RTA juvenile welfare campaigns.


Reference to the UAE Cabinet Decision (30) of 2017 on traffic and traffic safety services, the fees of driving licenses and vehicles are changed. For more information please visit or contact RTA call centre on the following number: 8009090.


Licensed company by the Roads and Transport Authority (RTA) to transport passengers by taxi.

Required documents

  1. Copy of the advert design and concept of poster display on the vehicle, approved by Dubai Municipality Advertisement Department.
  2. Submission of an excel file listing the vehicles to advertise on, or selection of the vehicles to advertise on through RTA Smart Licensing and Traffic System.


Permit to advertise on a taxi.

Service fees

  • 300 AED monthly fees per vehicle to be paid through the payment channels authorized by RTA financial department (online payment, direct collection, bank transfer).


During the period of the campaign.

Average processing time

  • 10 minutes.

Ways to apply


Through the website:

  • The customer submits the application to advertise on taxi vehicles through RTA website from the company’s account including the main information about the advertising campaign:
    • Campaign type (commercial/non-commercial)
    • Campaign duration (from-to) given that a part of a month is considered as a whole month
    • Start and end date of the approval letter from the Dubai Municipality
  • The customer uploads the supporting documents
  • Franchise Services Department verifies the application online through the system
  • The application is sent electronically to the company to complete the procedures and settle the required fees through the authorized payment channels
    • A payment notice is issued through the Revenue Management System (RMS) for the customer to settle the fees at the Customer Happiness Centers
    • Online payment
  • The system is automatically updated after the customer pays and the company’s application is flagged “Active”.
  • The company prints the advertising permit and vehicle inspection through the system.

Terms and conditions

  • The company must commit to the campaign end date and remove all the adverts to avoid contravention notice from the Transport Activities Monitoring Department.
  • Companies are allowed to advertise on only 50% of the total number of their fleet vehicles, except for Taxi Dubai Corporation that’s allowed to advertise on all its fleet vehicles.
  • The advertising agencies of Dubai Taxi Corporation may promote their brand name on a specific number of taxi vehicles according to the agreement signed with the said agencies (350 vehicles per month for Mobil Affiche, and 100 vehicles per month for Al Shuala Media)
  • Applications to amend the advertising campaign must be submitted 3 days prior to its start
  • Ability to change 3 vehicles during the permit validity period in case of an accident or any other reason, though submitting a vehicle change application on the system directly. An informative notice is then sent to the concerned parties at the Transport Activities Monitoring Department.
  • All vehicles to be advertised on must be inspected and monitored by the Transport Activities Monitoring Department at the Public Transport Agency
  • Ability to renew the advert campaign after paying the renewal fees (except for free campaigns)
  • The company must comply with the conditions stated in Dubai unified guide of outdoor advertisement.


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