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Renewing A Temporary Outdoor Advertising Permit On Roads

This service enables you to renew the previous advertising permits to install temporary advertising and promotional boards on roads for special occasions or opening events.

Eligibility

Advertising companies are eligible to apply for this service.

Required documents

  1. Copy of valid trade license for the party requesting to advertise and for the company executing the advertisement
  2. Letter from the party requesting to advertise addressed to the Advertising and Investments Services section at the Roads and Transport Authority (RTA) to clarify the reason and the purpose of the advertisement. It also states that it has authorised the mentioned company to execute the proposed advertisement as well as the start and end dates of the requested period
  3. Letter from the advertising company addressed to the Advertising and Investments Services section at the Roads and Transport Authority to clarify the details of the proposed advertisement and to assume responsibility for any damages that may occur due to mal-execution or maintenance
  4. Proposed design for the advertisement
  5. Affection plan showing the location of the proposed advertisement
  6. Previous advertising permit

Output

Temporary permit to install an advertising and promotional board on the road.

Service fees

Fees of temporary advertising boards on the roads

Order

Type of advertising board

Unit

Duration

Fees

1

Logo and trade name on construction fence

Location

Annually

2,000 AED

2

Promotional advertisement on construction fence for commercial projects (only 1 activity)

Square metre

Monthly

20 AED

3

Promotional advertisement on construction fence for commercial projects (multiple activities)

Square metre

Monthly

50 AED

4

Promotional advertisement for advertising companies on a construction fence up to 50m in length

Square metre

Monthly

100 AED

5 Promotional advertisement for advertising companies on a construction fence between 50m and 100m in length Square metre Monthly 150 AED

6

Promotional advertisement for advertising companies on a construction fence for more than 100m in length

Square metre

Monthly

200 AED

7

On chair

Chair

Annually

2,000 AED

8

Sunshade

Sunshade

Annually

2,000 AED

9

Parking shade umbrella stands

Square metre

Annually

500 AED

10

Fixed trade name plate

Square metre

Annually

500 AED

11

Advertisement on flag holding logo/commercial identity (except UAE)

Flag

Annually

1,000 AED

12

Promotional flags

Flag

Weekly

500 AED

13

Project sign board

Board

Annually

2,000 AED

14

Balloon

Advertisement

Weekly

2,000 AED

15

Air balloon

Advertisement

Weekly

2,000 AED

16

Pylon

Pylon

Annually

5,000 AED

17

Temporary directional sign boards

Board

Weekly

250 AED

18

Arch

Gantry

Monthly

5,000 AED

19

Display units for prizes/vehicles/electronics/products

Displays

Monthly

5,000 AED

20

Kiosks for raffle tickets/goods/samples/gifts

Kiosk

Monthly

5,000 AED

21

Temporary freestanding

Freestanding

Monthly

2,000 AED

22

Adding temporary amendments on advertising board

Small board (lampposts, Moby, chair)

Campaign

150 AED

Medium (Megacom)

300 AED

Large (Unipole, over the building, Mini Pole, bridges and tunnels)

600 AED

23

Adding permanent amendment on the advertising board

Board

Annually

5,000 AED

24

Temporary bridges and tunnels

Bridge/tunnel

Monthly

50,000 AED

25

Temporary lampposts in roads

Lampposts

Monthly

5,000 AED

26

Replacing lost advertising permit

Permit

Every time

100 AED

Validity

The validity varies according to the event.

Note: The customer must apply for renewing the permit 3 working days before the expiry of the previous permit.

Average processing time

  • Website: instantly.

Ways to apply

Process

Through website:

  • The customer logs in using the username and password
  • The customer chooses the “advertising services”
  • The customer is redirected to the advertisement management system
  • The customer uploads the scanned required documents and receives a number for the transaction
  • The concerned parties at RTA check the request (technical study)
  • The customer receives by phone the approval or the rejection of the request
  • In case of approval, the customer is required to settle the fees and receives the permit from the Customer Happiness Centre in Umm Ramool or Al Barsha.

Terms and conditions

  • The customer must receive an approval from the Right of Way Department for traffic diversions and must coordinate with the Roads and Facilities Maintenance section for electrical connections
  • Signs' installation must not conflict with traffic guidance signs or set advertisement signs and must not block the visibility of drivers or affect the pedestrian path
  • All advertising boards and flags must be installed not less than the height of the advertisement + 1m from road edge
  • The implementing company holds full responsibility over any damage that results from installing the advertisement. It is also responsible for maintaining and cleaning the boards
  • The customer is prohibited from installing any cutouts or additions or internal lights on the boards without having a permit. If the permit is approved, the lights must be well-fixed on the board
  • The customer must have an approval on the content of the advertisement from the Advertising Section of Dubai Municipality for all types of advertisements
  • The customer must abide by the adopted rules and conditions by the governmental departments and agencies, and must have the necessary approval of all concerned parties
  • The customer receives a preliminary approval for 2 weeks to apply for a No Objection Certificate for permits that require NOCs. The permit is issued after receiving the NOC from the concerned service authorities
  • The customer must have the approval of the Rail Agency for locations that are under its authority (near the route of the metro or the tram)
  • The customer must take all the measures and precautions related to public safety and preventive measures related to the safety of road users while installing, maintaining or removing advertising boards after obtaining the approval of the Right of Way Department for traffic diversions
  • The customer must cooperate with the Advertisement and Investment Services section at the Traffic Department when installing the board to make sure that the installing company is using the location agreed on
  • The customer must remove the advertisement when the permit expires and must leave the location clean as it used to be before
  • The Roads and Transport Authority preserves its right to retract the permit or remove the boards or change their locations should they affect the traffic safety conditions or should they violate the licensing conditions or for any other reasons.

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