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Apply for Temporary Outdoor Advertising Permits

This service enables you to instal temporary advertising and promotional boards on the Right of Way for events and openings.

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Eligibility
Advertising companies are eligible to apply for this service.
Required documents
  1. Copy of the valid trade licence for the party requesting to advertise and for the company executing the advertisement
  2. Letter from the party requesting to advertise addressed to the Advertising and Investments Services section at RTA to clarify the reason and the purpose of the advertisement. It must also state that it has authorised the mentioned company to execute the proposed advertisement as well as the start and end dates of the requested period
  3. Request letter addressed to RTA
  4. A 3D copy of the proposed design for the advertisement and the advertising board.
Service fees


Order

Type of advertising board

Unit

Duration

Fees

1

Logo and trade name on construction fence

Location

Annually

2,000 AED

2

Promotional advertisement on construction fence for commercial projects (only 1 activity)

Square metre

Monthly

20 AED

3

Promotional advertisement on construction fence for commercial projects (multiple activities)

Square metre

Monthly

50 AED

4

Promotional advertisement for advertising companies on a construction fence up to 50m in length

Square metre

Monthly

100 AED

5

Promotional advertisement for advertising companies on a construction fence between 50m and 100m in length

Square metre

Monthly

150 AED

6

Promotional advertisement for advertising companies on a construction fence for more than 100m in length

Square metre

Monthly

200 AED

7

Advertisement on a bench

Bench

Annually

2,000 AED

8

Advertisement on a sunshade

Sunshade

Annually

2,000 AED

9

Advertisement on parking shade umbrella stands

Square metre

Annually

500 AED

10

Fixed trade name plate

Square metre

Annually

500 AED

11

Advertisement on flag holding logo/commercial identity (except UAE)

Flag

Annually

1,000 AED

12

Promotional flags

Flag

Weekly

500 AED

13

Project sign boards

Board

Annually

2,000 AED

14

Advertisement on balloons

Advertisement

Weekly

2,000 AED

15

Advertisement on air balloons

Advertisement

Weekly

2,000 AED

16

Advertisement on pylons

Pylon

Annually

5,000 AED

17

Temporary directional sign boards

Board

Weekly

250 AED

18

Promotional Arches

Arch

Monthly

5,000 AED

19

Display units for prizes/vehicles/electronics/products

Display

Monthly

5,000 AED

20

Kiosks for raffle tickets/goods/samples/gifts

Kiosk

Monthly

5,000 AED

21

Temporary freestanding mockup

Freestanding mockup

Monthly

2,000 AED

22

Adding temporary amendments on advertisignboards

Small board (lampposts, Moby, bench)

Campaign

150 AED



Medium (Megacom)

Campaign

300 AED



Large (Unipole, over the building, Mini Pole, bridges and tunnels)

Campaign

600 AED

23

Adding permanent amendment on advertising boards

Board

Annually

5,000 AED

24

Temporary bridges and tunnels

Bridge/tunnel

Monthly

50,000 AED

25

Temporary lampposts in external roads

Lampposts

Monthly

5,000 AED

26

Replacing lost advertising permits

Permit

Every time

100 AED

  • +20 AED Knowledge and Innovation fees.
Process time
  • 3 to 7 working days
Website
Process
  • The customer logs in using his username and password.
  • The customer clicks on Permit then Permit on Right of Way.
  • The customer selects the Right of Way advertising services.
  • The customer uploads the scanned required documents and specifies the location of the proposed advertising board through the system.
  • The customer receives a number for the transaction.
  • The concerned parties at RTA study the application technically.
  • The customer receives the approval or the rejection of the application through the website, email or SMS.
  • In case of approval, the customer settles the required fees online through the Advertising Management System or by cash at Customer Happiness Centres Umm Ramool and Al Barsha.
  • The customer prints the permit through the Advertising Management System.
Average waiting time
  • Instantly.
Validity

The validity varies according to the event or campaign.

What you will get

Temporary permit to instal an advertising board on the Right of Way with a specific location and period.

Terms and conditions
  • The customer must receive an approval from the Right of Way Department for traffic diversions and must coordinate with the Roads and Facilities Maintenance section for electrical connections.
  • Sign installation must not conflict with traffic guidance signs or advertisement signs and must not block the visibility of drivers or affect the pedestrians path.
  • Traffic guidance signs installation must not be on sidewalks, footpath and bicycle tracks.
  • All temporary advertising boards and flags must be installed not less than the height of the advertisement + 1m from road edge.
  • Both the company requesting the advertisement and the advertising company that will execute it can apply for the service, but the permit is provided to the advertising company.
  • The executing company holds full responsibility for any damage that results from installing the advertisement. It is also responsible for maintaining and cleaning the boards.
  • The customer is prohibited from installing any cutouts or additions or internal lights on the boards without having a permit. If the permit is approved, the lights must be fixed on the board.
  • The customer must have an approval on the content of the advertisement from the Advertising Section of Dubai Municipality for all types of advertisements.
  • The customer must abide by the adopted rules and conditions by the governmental departments and agencies, and must have the necessary approval of all concerned parties.
  • The customer receives a preliminary approval for 2 weeks to apply for a No Objection Certificate for permits that require NOCs. The permit is issued after receiving the NOC from the concerned service authorities.
  • The customer must have the approval of the Rail Agency for locations that are under its authority (near the route of the metro or the tram).
  • The customer must take all the measures and precautions related to public safety and preventive measures related to the safety of road users while installing, maintaining or removing advertising boards after obtaining the approval of the Right of Way Department for traffic diversions.
  • The customer must coordinate with the Advertisement and Investment Services section at the Traffic Department when installing the boards to make sure that the company is using the location agreed on.
  • The customer must remove the advertisement when the permit expires and must leave the location clean as it used to be before.
  • RTA preserves its right to withdraw the permit or remove the boards or change their locations should they affect the traffic safety conditions or should they violate the licensing conditions or for any other reasons.
  • Permit fees of less than 200,000 AED can be paid online.
  • For more information about the approval or the rejection of the request, the customer can check the Advertising Management System using the application number.
FAQs
  • Question 1: How can the customer pay for an outdoor advertisement permit after approval?

Answer 1: The customer has 3 payment options:

    • Cash (payment not exceeding 50,000 AED)
    • Manager's cheque
    • Online (payment not exceeding 100,000 AED).

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