Objectives

• By aligning with the leading enterprises from all industry sectors, the programme will provide long-term global commercial opportunities and holistic synergies across the board, from a marketing, business-generating and supply perspective.
   
   

• These strategic alliances can tap into segments to which either party may not normally have access. They offer incremental marketing exposure, ultimately gaining new customers.
   
   

• Moreover the programme will leverage complementary brand assets and core competencies to bring innovation to existing business assets.
   
   

• Integrated platforms would develop marketing activities and generate potential business opportunities. The result: a win-win partnership between the RTA and leading brands.
   

Corporations:
Exclusive rights to an innovative marketing platform
Corporate social responsibility
Networking opportunities
Business Opportunities
 

Community:
Improvement of public programmes, facilities and services without increasing taxes / fares