Community
Keeping communities connected by overcoming physical & social isolation
Relationship
Enabling strong customer relationship
Interest & Activity
Providing the framework for a better work-life balance
Culture
Helping Dubai's multicultural heritage flourish
Education
Contributing to the academic advancement of Dubai
Knowledge & Skills
Encouraging personal Development & achievement
Economy
Supporting Dubai's continued economic growth
Work & Prosperity
Supporting endeavours to improve the quality of life
Governance
Forming policy that protects our customers and visitors to Dubai
Care & Policy
Providing the framework for greater comfort & safety
Environment
Improve the global environment for future generations
Health & Habitat
Reducing stress & enabling healthier lifestyles & surroundings