Press Releases
24 Oct 2022
Wellness Care highlights 13th Public Transport Day
(The event runs from October 25th to November 1st, 2022)
October 25th, 2022 will mark the start of Dubai’s Roads and Transport Authority (RTA) celebrations of the 13th Public Transport Day. The theme of this year’s event revolves around caring for wellness (Public Transport Day gets Healthy). It seeks to send a message to encourage community members to opt for public transport means for a better physical and mental health and enjoy a relaxed time rather than the hassles of driving. This year's Public Transport Day will have participation of various partners and sponsors, including Keolis MHI, Noon, Hypermedia and YourFitness.Coach.
The Public Transport Day, which is part of celebrations of RTA’s 17th anniversary, is also held in conjunction with the Dubai Fitness Challenge 30X30 initiative launched by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council, which kicks off on October 29th. The initiative urges residents to allocate 30 minutes every day for practicing their favourite sport over 30 days.
RTA calls on community members and public transport riders to register online in nolplus.ae loyalty programme to know more about the surprises and enjoy the fantastic prizes on offer during the celebrations. nol Plus points for all public transport users will be tripled during the campaign from October 25th to November 1st. Public transport users will be offered nol Plus points that can be redeemed and used in later discounts.
RTA will honour 115 winners. The first winner will receive one million nol Plus points, and health prizes. Various vouchers will be offered to other winners who will be honoured during the main event on Public Transport Day. Honours will also include other individuals as well as RTA employees among the most frequent users of public transport during the campaign with one million nol Plus points for the winner, 500 thousand points for the runner-up, and 250 thousand points for the third.
Speed up ... Slowdown
The Public Transport Day’s celebration, which will precede the start of RTA’s anniversary on Nov 1st, will be held under hashtag: #SpeedUpSlowDown (Speed up to increase physical activity and slow down to enhance peace of mind), which advocates a healthy lifestyle and activities through social media influencers riding public transport means besides creating content to encourage people to actively use public transportation.
The first day of the campaign includes a diverse cast of sports and health activities and exercises including the Stop to Move initiative that encourages healthy lifestyles on board public transport means, and Quick Relaxation in the tram and marine transport means and marine transit means. The initiative sends WhatsApp messages notifications in specific geographic zones to passengers (within a radius of 500 meters around each station) urging them to meditate, relax and adopt correct breathing techniques.
Health Map
Among the initiatives there will be a digital map of all health facilities along public transport routes, which can be easily downloaded by scanning a smart code. These places may include parks, jogging tracks, fitness centres, and retail stores for health products and others. Prizes will be presented to the winners of sports competitions and exercises at certain places within the public transport domain to motivate the practice of sports during the campaign.
Treasure Hunt
This year's edition of the Public Transport Day celebration includes the Treasure Hunt" fun competition, which will start on the first of November. This year, the competition will blend the real and virtual worlds to discover the hidden treasure, be it genuine coins hidden in various public transport stations across Dubai. It can also be virtual currencies obtained digitally. Clues will be offered to passengers by social medial influencers.