22 Jun 2021
Launching photography competition to promote public transportation
(The competition is coordinated with Hamdan bin Mohammed bin Rashid Al Maktoum International Photography Award (HIPA))
Roads and Transport Authority (RTA) has launched a photography competition with prize money of AED 45,000 in collaboration with the Hamdan bin Mohammed bin Rashid Al Maktoum International Photography Award (HIPA). The competition aims to promote the use of public transportation in Dubai.
His Excellency Ali Khalifa Bin Thalith, Secretary General at HIPA, praised RTA’s initiative and said: "RTA has presented us with a diverse and dynamic canvas for photographers to flex their creative skills. Whether it is by land or water, RTA’s comprehensive transportation routes inspire our photographers to capture and share beautiful moments every day.
"Through our latest collaboration with RTA, we invite the photography community (both professional and hobbyists) to pick up their cameras and explore RTA’s world of transportation by capturing moments under the three themes of competition namely; ‘Art & Architecture’, ‘Public Transport’, and ‘Emirati Culture & Lifestyle’. Every photographer can capture, through their creative lens, a particular quality, feeling, or moment they feel best reflects one of the competition themes.
"Photography not only captures a moment in time, but it also creates a memory that will live throughout time. In this spirit, we are delighted to announce that in addition to some fantastic cash prizes, the winning participants will also have the opportunity to have their photograph printed onto the RTA nol card.
"We wish everyone a great success in this competition and look forward to receiving the submissions."
Yousif Al Redha, CEO of Corporate Administrative Support Sector at RTA, said: "Public transport is a part of people daily life culture in any city. We in Dubai have a diverse transport network that charts the daily lives of residents and tourists on the move in the emirate. Through the launch of this competition, we aim to raise awareness of various means of mass transport, and various tools and services available to use these means smoothly and easily. RTA's nol cards are designed specifically to meet the needs of public transport users in Dubai in order to achieve their comfort and happiness by adopting international best practices and providing a distinct customer journey experience.
The competition which is open for all photographers, be it residents or visitors of the UAE, will kick off on June 27th and continue for three weeks.
Participants are requested to submit minimum three photos through HIPA's official website (http://www.hipa.ae ) including at least one photo for each theme of the competition.
The first theme ‘Art & Architecture’, is aimed at capturing the beauty of landmarks, infrastructure, splendid sites, street art, illustration and facilities across Dubai. The second theme 'Public Transport' covers the metro, tram, ferry, Abra, taxis and buses. The third theme 'Emirati Culture and Lifestyle' covers places, events, local culture, Emirati spirit and national flavour.
The winners will be announced by the HIPA jury. The first, second and third winners will be honoured with a cash prize of ten, seven and three thousand dirhams respectively. Additionally, 25 nol cards with a purse value of one thousand dirhams each will be distributed to 25 merit winners.
After announcing the winners, nol card users can select from three of the prize winning photos for printing on their personalised nol cards at the time of purchasing against a nominal fee.