About the Award

In line with Dubai's Traffic Safety Strategy and its vision of "Zero Fatalities" to establish Dubai as a global traffic safety leader, and in response to the growing demand for delivery apps and services, the Roads and Transport Authority (RTA) has taken steps to regulate this sector. By creating a competitive environment in line with Dubai's Quality of Life Strategy 2033, RTA has launched the "The Delivery Sector Excellence Award” in collaboration with Dubai Police. This first-of-its-kind initiative in the region aims to honour delivery companies and drivers, enhance road safety, encourage adherence to traffic laws, and improve the quality of services provided by companies to customers, ensuring all stakeholders' interests are addressed.