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Corporate Social Responsibility

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RTA contributes AED5 million to support “1 Billion Meals Endowment” campaign.

RTA has announced AED5 million contribution to the “1 Billion Meals Endowment” campaign, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai. The campaign aims to establish the largest Ramadan sustainable food aid endowment fund.

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RTA announced that 41,210 individuals and families (20,810 individuals and 20,400 families) amongst categories operating in the first defence line against the coronavirus (Covid-19) had benefitted from RTA’s charitable initiatives in Ramadan. Beneficiaries included senior Emiratis, senior residents, drivers, female drivers and families of employees. This initiative, which had been on the go for several years, translates RTA’s commitment to boosting its social responsibility. RTA’s Meals on Wheel’s initiative that was carried out for nine years in a row was designated this year to the first defence line against the coronavirus. The initiative distributed Iftar meals to 13,500 cleaners and security personnel at Latifa and Rashid Hospitals and the Dubai Corporation for Ambulance Services. The initiative was run in collaboration with Serco, Dubai Metro and Tram Operator, in collaboration with Talabat the online food and household delivery platform.

To mark the accession as President of His Highness Sheikh Khalifa bin Zayed Al Nahyan, and in response to the initiative of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President, Prime Minister of the UAE, Ruler of Dubai, in 2012, to celebrate Flag Day by fluttering the UAE flag in various public facilities across Dubai as part of RTA’s celebrations of the event.


His Excellency Mattar Mohammed Al Tayer, Director-General, Chairman of the Board of Executive Directors of #RTA, raised the national flag at RTA’s Head Office in the presence of a few CEOs and Executive Directors, in RTA’s main head quarter.


Events included raising the national flag in a variety of #Dubai landmarks such the Sheikh Zayed Road, Business Bay Crossing, Zabeel area, Water Canal, Al Garhoud Bridge, and Tripoli Street.

53,144,335

Number of beneficiaries

47

Number of CSR Initiatives

AED 56,363,187

Amount Spent on CSR

5,089,6111

Number of beneficiaries

43

Number of CSR Initiatives

AED 6,205,000

Amount Spent on CSR

2,152,214

Number of beneficiaries

28

Number of CSR Initiatives

AED 9,152,214

Amount Spent on CSR

4,593,423

Number of beneficiaries

42

Number of CSR Initiatives

AED 7,989,199

Amount Spent on CSR

2,856,394

Number of beneficiaries

32

Number of CSR Initiatives

AED 5,000,000

Amount Spent on CSR

The concept of social responsibility is modern in Arab societies both as terminology and organisation. It is an important pillar of community life and a means of advanced communities. The value of individuals in the community is measured by the extent to which they bear the responsibility towards themselves and others.

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