Globally renowned brands leverage the value of Metro Naming Rights to reach their consumers. Dubai Metro Naming Rights offer comprehensive benefits that advance marketing and branding initiatives holistically. From innovative branding opportunities to PR activities, business generation opportunities.
Naming Rights Program
The naming rights program has been a “win-win” deal for both participating companies and the transport users of Dubai. The program was conceived with the following objectives:
- Deliver value to companies and brands associated with RTA and Dubai Metro.
- Create world-class, innovative packages in accordance with the cosmopolitan image of Dubai.
- Achieve a balance between the project’s business objectives and its role as a public service.
- Be part in the development of one of the most advanced urban railway system in the world.
- Providing an integrated, innovative and exclusive marketing and branding platform for companies.